Jordi Almeida is not just an actor, English, Spanish and drama teacher, father of twins, apartment renovator and 20 kilos (44 lbs) lighter than he was a year ago. He is not just seen carrying the blue grandfather clock in Itrim's advert "What's weighing you down?" either; he is in fact also the narrator of the same film!

Jordi played top level rugby until he was in his 20s. When he stopped playing, he carried on eating the same way he had before. Life was stressful with the twins and renovating the apartment, and he did not prioritize either himself or his health.

"Slowly but surely my weight began to increase. I also got psoriasis and was signed off sick, which meant that I exercised even less. I told myself that "I must never be more than 85 kilos (187 lbs)". I then kept increasing this to "not more than 90 kilos (198 lbs)", "not more than 95 kilos (209 lbs)" and so on. Finally, I ended up at ?? kilos. I became inactive, my body ached, and I was on medication and I barely felt up to playing with my children."

On 14 February 2010, Jordi reached a crossroads and decided to seek the help of Itrim to lose weight and change his lifestyle.

"I chose Itrim because it has a structured and sensible program which didn't require me to ban things from my life. I ate meal replacements for the first few weeks, and it was enormously motivating to quickly see the effect this had when I stood on the scales. It was also good for me to make such a marked break from my old eating habits."